(Fernie, BC) – As you may have noticed, along with a few excellent recipe tweaks and a plethora of exciting new products, FBC have made a change to their look. And it seems for the better.

[pint-glass-fernie-brewing] It started with a new logo. Moving away from the popular, yet more traditional existing logo, we opted for a crisp, simple, stylistic logo. Easy to use across the board of marketing material, merchandise and packaging.

[FBC-winter-sampler-01] Then came new packaging. New can designs, with the popular Legend Series coming about. Closely followed by new Summer and Winter Samplers and 650ml bottle labels. Crisp, bright, eye-catching and now award winning it seems!

This weekend was the Ad Rodeo Anvil Awards, an annual event in Calgary. “Ad Rodeo is the celebration of creative excellence in Calgary. Each year, the Ad Rodeo Society provides creative professionals the opportunity to meet, talk, learn, mentor and celebrate what they do through several events that culminate in the Anvil Awards. The Anvil Award represents the special talent and effort it takes to be recognized by your peers for creating the very best.”

And FBC picked up Best Package Design Award! Full information and pictures of the winning product, the Fernie Brewing Co. Winter Sampler, can be found here.

Massive thanks to the creator and designer of all things FBC, Kirk Oulette of Studio Sun, Calgary AB.

And keep your eyes posted for FBC’s next design upgrade…new custom made tap handles, featuring the 3 Sisters mountain range! Guaranteed to make your pint taste even fresher we promise you.