A Fond Farewell to a Good Friend…


Whilst a dog has its day, a cat has nine lives, here at Fernie Brewing Co., The ol’ Griz is heading for the hills.

The Griz Pale Ale is one of our earliest brews, however, after a strong and long stint as a core beer for FBC, he’s headed for retirement, or rather, an extended hibernation…


While The Griz has a longstanding following, and a proud Fernie namesake – after the Fernie Legend, who brings the epic snowfall to the valley – our beer lineup is both growing and evolving, with new recipes, styles and consumer demands. Needless to say, ol’ Griz, is heading to the hills, to leave room on the shelf for our newer style Pale Ale, Base Camp West Coast Pale.

Base Camp West Coast Pale, is a newer style, hop forward, light copper coloured Pale Ale. With oats added to enhance the body and mouthfeel, Crystal malts to give it a slight caramel flavour, and heaps of Mosaic and Ekuanot hops to ensure a strong aroma and flavour of tropical fruits.

Previously a Summer Seasonal 650ml, this product fast became popular, due to its well-balanced nature and tropical notes. This on-trend style brings a taste of the West Coast to the Kootenays, and is here to stay, in 355ml cans, as a permanent fixture in our core lineup.

The Griz is still available throughout BC and Alberta, however won’t be around for long, so if you’re an avid fan of the big guy, we suggest you head to your local store and do some hoarding, stat!

If you’re local, we’re fast nearing our final keg in the Tasting Room – for samples, glasses and Growler fills – so don’t be shy and head on out and say goodbye in person. With 6-packs still available to take home and enjoy, refrigerate, or give to that special person in your life this Christmas.

Check out the below to see The Griz saying cheerio to some of his favourite Fernie locations. And, come spring, if you’re headed up Mt. Fernie, keep an eye out for The Griz thoroughly enjoying his sweet retirement in the Fernie backcountry…

The Griz begins his journey in the middle of scenic Downtown Fernie, surrounded by historic buildings and a snowy ski hill barely visible through the fog. Even with low visibility he knew where he was going…

As a gentleman and a scholar, his wandering eventually led him to the Library, nestled in a quiet corner of busy Downtown, which offers 360 mountain views on a clear day.

Next stop was the iconic Courthouse, acting as a gateway to our cozy little town, as soon as you enter from the highway. Both of them a part of Fernie’s strong heritage.

A quick jaunt up to the Ski Hill, to bid farewell to the memories of many an epic powder day.

Of course, a visit to the Griz Bar was a must...

Before sauntering back down into town, for a quick moment of reflection on the banks of the Elk River.

He gave a fond farewell to all the bikers, before heading off in the direction of the Brewery.

He arrived home, knowing this goodbye would be a tough one. Into the Tasting Room he went….

A final moment on the familiar wooden bar, surrounded by friends and familiar faces.

Always a special place in his heart for the Brewers, he looks back on the good times spent on the brew deck.

Finally, he found himself with his comrades, even the Lone Wolf had a kind word to say.

If you see him, be sure to raise a glass of The Griz, and here's to an epic Griz-style winter snowfall!