We Think Local
Fernie Brewing Co. likes to think local. We like to eat local. And we especially love to drink local. So, with local love in mind as well as some fine festive frivolities, we’ve recently partnered with a prolific local company, joined forces with some local initiatives and excitedly have an increasing FBC presence at Fernie Alpine Resort.
Earlier this month, FBC paired up with Island Lake Lodge Catskiing operation, based just outside of Fernie, BC to spread the FBC feeling and further their guests’ catskiing experience. Island Lake’s CEO Doug Feely says, “We are very excited to be working with a local company that produces fine craft beers, which our discerning guests are sure to appreciate. We are committed to providing outstanding service and a unique experience while working with local companies whenever it is feasible”. Island Lake has a long Après Ski tradition, which involves an end of the day beer at the bottom of the last run. This end of the day beer will now be one of FBC’s craft beers.
We are all for that, as well as future joint marketing collaborations with Island Lake, who has been a leader in the backcountry ski industry for 20 years. “It’s set to be a busy and exciting winter for FBC. Our new collaboration with Island Lake Lodge is a great development for us, building a successful partnership with a dynamic local company. This new relationship we hope will grow over the years and help Island Lake Lodge guests enjoy a truly Fernie experience. Eat Local. Drink Local”, says FBC. Watch this space for more Island Lake developments…
FBC does Après
After a long, or short, day on the hill, there is nothing more pleasurable than a crisp & tasty FBC beer. We may of course be slightly biased, but we’re believers and we know you are too. And so to help you plan where to end your day at the hill, we thought we’d better let you know where you can rest your weary legs and pick up a pint.
Corner Pocket – Griz Inn; Kelsey’s Fernie – FAR Base Area; The Griz Bar – FAR Base Area; Big Bang Bagels – Snow Creek Lodge; Lizard Creek lodge.
Please of course drink responsibly and take a safe route back into town where you can continue your evening at a number of favourite restaurants and bars. For a full list of where to grab an FBC brew check out www.ferniebrewing.com/where-buy.
Fernie Chamber of Commerce
This month, FBC was pleased to be the Fernie Chamber of Commerce’s Feature Business, highlighting the recent exciting launch of our Sap Sucker – Maple Porter. This wasn’t the only exposure the Sap Sucker received, with a number of online blogs, tweets and articles by beer connoisseurs. And such features seem well warranted, what with the escalating sales and hype surrounding our new dark and delicious product now filling shelves throughout BC. Just a thought, if you’ve a gaping hole in Dad’s stocking or you’re not sure what to leave out for Santa, a bottle of the Sap Sucker should do the trick.
For more information on any of the above or to contact us, please check out our Website www.ferniebrewing.com where you can use our contact form!
We wil for sure respond to your enquiry before you’ve finished your beer.
Alternatively, if you find yourself in Fernie, pop into the brewery, open throughout the festive period Mon-Fri 1-5pm to check out our store or book in for a tour. Tours next week will be running on Thursday 30th December at 3pm, with private tours also available upon request.
It’s been a great year for FBC, with exciting new products, the introduction of our bottling machine and much more. We eagerly look forwards to 2011!
Think Social Media
FBC was lucky enough to receive funding to attend the ‘Think Social Media’ Workshop, held here in Fernie at The Park Place Lodge last week. An informative and well run workshop covering all aspects of social media, with great one-on-one interaction and advise as to what each of the attending businesses should focus on. With new ideas in hand, watch this space for FBC’s social media shake up in coming weeks.
Blog December 2010 – Abi Moore