Since December 2013, we've been running our "Cheers to Charity!" Donation Program, which gives back to our amazing local community. At just $5 for a flight of four beers, fresh from the taps, it's a great way to find your FBC favourite. Plus, as all profits go to a variety of worthy local charities, organizations or clubs, you're always drinking for a very worthy cause.
Flights are available during Tasting Room opening hours, and since the program started, we (and you!), have raised over $101,000 so far! So thanks.
The program was set up as a way of giving back. Here at Fernie Brewing Co., we are so fortunate to do business in the Elk Valley and so wanted to find a way of giving back to our local community. Due to the large number of requests FBC receives each year for monetary, and other, donations, as a way of being able to commit to larger donation amounts, Cheers to Charity was created.
Recipients are rotated anywhere on a 4 or 6-week period, depending on the time of year and predicted traffic in the Tasting Room. Recipients can be registered charities, clubs or organizations.
There are four main requirements of FBC’s Cheers to Charity Program:
Donations must directly benefit our local Fernie community
Benefit a group, as opposed to an individual or a team
Recipients must be of legal drinking age
Requesting funding to help programs, which without support, would not be able to operate
Hopeful recipients need to apply via our Contact Page, explaining full details of their fundraising, and where exactly the funds will go. Recipients are chosen based on the season, their cause and their appropriateness to FBC’s mandate.
With summer in full swing our thirsty customers helped achieve a generous donation of $5265, for the Elk River Alliance! The Elk River Alliance is a community-based water group that aims to connect people to the Elk River ensuring it is drinkable, fishable and swimmable for future generations. Their mission is to promote a new era in watershed thinking where well managed human activities result in healthy ecosystems and a robust economy, and as the river is such an integral part of our community we are pleased to be able to help them achieve this goal. This wonderful donation has pushed us over the $100,000 milestone and brought our total donations to a whopping $101,843!
We are now happy to welcome the Fernie Pride Society to our board, who are raising funds for their upcoming 2018 Elk Valley Pride Festival set for October, we are hoping this month is the thirstiest yet! So make sure you head to the Tasting Room for a Sample Flight and help us ensure that we are able to enjoy the river to the fullest for years to come!