Brent Bidston of Angel Flight East Kootenay, a local charity, stands in front of his plane.
amount DONATED TO DATE
$255,542
currently ON THE BOARD
ELK RIVER ALLIANCE
PREVIOUS DONATION
$2,416 to THE FERNIE PETS SOCIETY
A Cheers to Charity flight of four beers.
Giving back to the local community
one beer at a time
Since December 2013, we’ve been running our Cheers to Charity Donation Program, which gives back to our amazing local community.
Enjoy four 5oz samples of our delicious brews, all while supporting a good cause! The profits from our sample flights are all going towards the current recipient.
The program was set up as a way of giving back. Here at Fernie Brewing Co., we are so fortunate to do business in the Elk Valley and so wanted to find a way of giving back to our local community.
Due to the large number of requests FBC receives each year for monetary, and other, donations, as a way of being able to commit to larger donation amounts, Cheers to Charity was created.
There are four main requirements of FBC’s Cheers to Charity Program:
- Donations must directly benefit the local Elk Valley community (updated 2024)
- Donations must benefit a group, as opposed to an individual or a team – recipients can be registered charities, clubs or organizations
- Recipients must be of legal drinking age
- Funding must help programs, which without support, would not be able to operate
While we often have a lengthy wait list, if you, or someone you know are eligible, we encourage you to reach out.
OUR CURRENT RECIPIENT
THE ELK RIVER ALLIANCE – JANUARY 1, 2025
The Elk River Alliance (ERA) is a registered non-profit dedicated to protecting the Elk River and its tributaries. For over a decade, the Elk River Alliance has been monitoring the Elk River watershed and its tributaries, restoring streamside vegetation, and providing educational content to the Elk Valley Community. With diverse programs from water monitoring to community engagement and outreach, they connect people to the Elk River to ensure sustainable stewardship of the Elk River watershed.
OUR PAST RECIPIENTS
COMMUNITY
—
Avalanche Canada South Rockies Centre
BC Wildfire Relief Fund (Red Cross)
Community Basin Alliance for Literacy Elk Valley
Cranbrook & District Community Foundation – Fernie Community Fund
Eirin Amundsen Memorial Pavilion
Evergreens Farm – Wildsight Elk Valley
Fernie Family Housing
Fernie Food Bank
Fernie Fresh Food Share
Fernie Seniors
Kootenay Canine Search & Rescue
Twin Meadows Animal Rescue Society
Uplift Community Support Association
LIFESTYLE
—
Fernie BMX
Fernie Flow Trail
Fernie Trails & Ski Touring Association
Fernie Valley Pathway
Fernie Wranglers Cabin
Elkford Biking Club
Harvey Hut Rebuild
read more about other
sponsorship opportunities
While we support the local community primarily through Cheers to Charity, we recognize that our CTC mandate doesn’t sometimes fit the bill.
As such, we do also offer in-kind sponsorship and support on a case by case basis for a wide variety of events, clubs and on occasion, individuals.
If you are an athlete looking for support from FBC, look out for our Team FBC annual application period. Be sure to follow us on social or sign up for our mailing list, to ensure you don’t miss out.
If you are hosting an event, or are a club looking for support, head to our Sponsorship + Support page, then reach out using our sponsorship submission form.
As you can imagine, we get a lot of requests, so please ensure you submit your request as early, with as much detail, as you can.
Please be aware, we cannot support any events or clubs which support or are fundraising for minors.
East Kootenay Foundation for Health (EKFH)
Fernie Valley Pathway Project
CARDA Dogs
Fernie Friends for Friends
Angel Flight East Kootenay
Elk Valley Hospice
Twin Meadows Animal Rescue Society