THE LEGACY OF
ABI MOORE
Abi Moore was the long-time Marketing Manager here at Fernie Brewing. For 14 years, she was a cherished colleague, mentor and friend to everyone at FBC.
For those who were lucky enough to know her, they remember Abi for her kindness, sense of humour and competitive spirit.
She was a force for positive change at the brewery and in the community, championing causes close to her heart that have had a lasting impact on Fernie.
Beyond the people (and the dogs) in her life, Abi’s passion was running in the mountains.
Abi competed in countless ultras, founded Stag Leap Running Co., put on the Elk Valley Ultra and the Lone Wolf Backyard Ultra, and was the brains behind Trail to Ale and the #EVStreak, to name a few of her accomplishments.
Abi tragically passed away in July 2024. With the support of Abi’s husband, Mike Moore, we have the honour of creating the Run Abi Run Sponsorship to support athletes who share her passion for running.
A SNAPSHOT OF THE
RUN ABI RUN SPONSORSHIP
The Run Abi Run Sponsorship will support two athletes every year as they train for and compete in their first ultra-marathon.
Each selected runner will receive $750 to cover race fees, travel costs, and/or accommodation to make competing in their first ultra a possibility. We’ll kit each athlete out in Run Abi Run merch, share their stories, and cheer the athletes on as loudly as we can, just as Abi would have.
We’re looking for people who love running as much as they love cheering on other people; folks who love their community and giving back; people who will continue Abi’s mission of never leaving anyone behind.
If running and giving back to your community fills your cup and you’re keen to dive into the world of ultra-marathons this year, we want to hear from you.
BE SURE TO READ
THE FINE PRINT
As with any sponsorship, there are always a few rules. So, before you apply please check that you meet all of the following criteria:
- You are at least 19 years of age.
- You are located in Canada.
- You’ve never competed in an ultra-marathon before.
- The race you’ve registered for (or intend to register for) is:
- In the calendar year 2025.
- Located in North America.
- 50km or longer.
- You align with Abi’s key values – inclusivity, respect, and kindness.
- Finally, you love all things running.
If you fit the bill, please fill out the application below. Applications close on February 28. We’ll only be reaching out to those who are selected to be sponsored.