Submissions for beer no.2 are now OPEN

Ever wanted to see your photos on the side of an FBC beer can? Well here’s your chance, folks!

The call for submissions for Brew No.2 in our Discovery Series are now OPEN! Read all submission criteria down below, then get creative, snap some photos, and show us what Fernie-living means to you!


Here at Fernie Brewing Co., we’re as passionate about brewing great beer, as we are about our small mountain town and our amazing local community. Brew No 1 Label

We have a wide variety of year-round classics, seasonal specialties and limited-release favourites available throughout Western Canada, however we’re stoked on a new small batch series to town, called the DISCOVERY SERIES. This new, innovative series is available locally only, in small quantities, with a new brew dropping in our Tasting Room every few months. Available in tall cans and on tap, this series serves as a chance for our Brew Team to show their creative flair and gives FBC a chance to offer up something special to our local, supportive community.

This is where you come in. To add to the creativity of this series, we featuring amateur photographer’s images as part of the can design, to showcase our amazing mountain town. Interested in submitting a photo? Check out how, below…


Apply via the online application form, below.


Anyone and everyone. However, we are opening this up to primarily amateur photographers. Photographers also need to be of legal drinking age.


We are leaving content up to you! However, as a local to Fernie series, we’re looking to showcase the amazing local area – highlighting a variety of seasons, based on the timing of each beer launch.

  • Photo requirements: High res, landscape orientation (as wrapping around a tall can) and suitable for black + white treatment.
  • You may only submit photos you have taken, with full legal rights to the photo you are submitting.
  • You may submit up to 3 photos for each submission.
  • The selected winner gives all photo rights to FBC, allowing the photo to be used for marketing purposes including can labels, posters, and social media.
  • Previous photo submissions will still be eligible for selection, so no need to resend photos submitted in former calls.


WHAT’S IN IT FOR YOU? Photo contest winner with can

The photographer of the chosen photo will receive:

  • A $200 gift card to our Tasting Room or Online Store
  • A flat of Discovery Series beer, showcasing your winning photo + Instagram Handle
  • Cross-promotion on FBC Social Media + Blog on FBC Website
  • Serious bragging rights. Just ask Beer No.1 winner, @Dalemontphoto.



Beer No. 2 is set to Launch February 2022, so be sure to submit your finest winter #FernieStoke for this one!


Photo submissions for Beer No. 2 run from Monday November 8th, closing Wednesday November 17th, via the form below. Only shortlisted photographers will be contacted for further correspondence.


Please reach out to

  • By checking the below box, I am confirming I am of legal drinking age in my Province.
  • Your Instagram Handle will feature on the can!
  • If you didn’t take this photo, but are submitting on someone’s behalf, please confirm the photographer’s full name, below.
  • If you didn’t take this photo, but are submitting on someone’s behalf, please confirm the photographer’s contact email or phone number, below.
  • Key photo requirements: High Res. Landscape orientation. Suitable for black + white treatment. Ensure you have legal rights to this photo(s). You may upload up to 3 photos.
    Drop files here or
    Max. file size: 300 MB.
    • By checking the below box, I am confirming I took this photo AND/OR have legal rights to this photo.

    Bring us along on
    your next adventure.

    As long as you're of legal drinking
    age in your province.